Please feel free to contact me to discuss any
possible opportunities.
Industrial Designer
Creative Director 
User Centered Design

© 2019 by Greg Reinecker

Contact

Designed to be American Standards' re-entry into the showering market, the Spectra Collection was created with the showering experience first.  

Design Lead and Creative Direction - Greg Reinecker

Defined by Experience

Starting with a goal of creating the best shower experience for everyone in the family, we defined common tasks in the shower like washing the muddy dog, bathing children, cleaning the shower, and of course washing your hair.  These sprays then drove out design, from the overall design to the shape of each water nozzle.

Easy to Use

Starting with a goal of creating the best shower experience for everyone in the family, we defined common tasks in the shower like washing the muddy dog, bathing children, cleaning the shower, and of course washing your hair.  These sprays then drove out design, from the overall design to the shape of each water nozzle.